The huge green illuminated signs that are being proposed on a new ASDA supermarket that is to be built in Hayle have been described as “dominating” the area and the plans have been met with a wave of opposition from both Councillors and local residents.
The supermarket giant has made an application to change its original planning application for the building on South Quay to include 8ft high signs to be installed, which would mean that they would be visible across St Ives Bay.
Members of Hayle Town Council have voiced strong opinions against the changes saying that the original application plans that were granted included a prevention of illuminated signs being erected to make sure that the development would keep more in with the style of the historic conservation area.
The major of Hayle, Graham Coad, said
No supermarket had been signed up at the time the building was designed, so the building was built for Hayle Harbour, not any brand of supermarket and signage was always meant to be minimalistic and in tones similar to the building, not bright colours. Asda would have known this when they signed up for the building. It is part of, or borders on Hayle conservation area, where Hayle Town Council has a firm and long held policy of not permitting internally illuminated signage.
Following ASDA going ahead and submitting the application to change the original plans to Cornwall Council, local residents have been raising concerns. David Baron, who is opposed to the changes wrote to the council, saying
The store is meant to blend into its historical environs and putting a massive illuminated sign on it is completely against all that was intended. The sign is so large and bright that it will dominate the Foundry area and detract from the important, world renowned historical site. If this application is allowed it will set a precedent and other businesses in the Foundry area will want huge, lit-up signs on their premises. The Foundry area must be preserved.
Before the illuminated signs had even become an issue for concern, there was some uneasiness that the site would lost its coveted status. The site is part of the Cornwall and West Devon Mining World Heritage area.
THE UNESCO — also known as The United Nations Educational, Scientific and Cultural Organisation — reached the decision that the development wouldn’t actually cause any sort of substantial damage to the site but it did note that any ongoing work should have a limited adverse effect on the Outstanding Universal Value.
An ASDA Spokesperson said that
Planning rules require a separate signage application and this is now with Cornwall Council for consideration.