ASDA Direct is the online department of ASDA that stocks and sells a range of electrical products, homeware, gardening items, toys, baby products, clothing, entertainment items as well as travel and leisure products. It was launched in the October of 2008 to directly compete with Tesco Direct’s success and offers more than 3,000 products in its domestic and home electrical product range.
A History of ASDA
ASDA can trace its roots back to the Hindell’s Dairies of Yorkshire that was founded during the 1920’s. After a period of success, two brothers named Peter and Fred Asquith, opened a supermarket in 1958 in the market town of Pontefract and by 1963 they had created a chain of self service supermarkets that proved to be incredibly popular in the area.
The name of “ASDA” came about in 1965 and was created from the merge of the Asquith brothers supermarkets and Associated Dairies; ASDA is an abbreviation of the brothers surnames and Dairies.
ASDA went through another successful time which lasted until the 1980’s, when the company began to be faced with difficult times. However, in 1989, George clothing was introduced to 65 ASDA stores. In 1991, Archie Norman and Allan Leighton were appointed and they had some very big ambitions for improving ASDA’s situation. Their plans turned out to work successfully and ASDA began to advertise itself as promising to save its customers money.
US giant Wal-Mart bought ASDA in 1999 for £6.7 billion, an extremely large amount for that time. The bid succeeded over competition from Kingfisher plc. who now own the likes of B&Q and other home improvement stores.
During 2003 as part of an initiative by Walmart to cement Asda’s reputation as a cost friendly supermarket, the first ASDA living stores began to pop up around the country. ASDA Direct followed in 2008, as well as ASDA Financial Services.
ASDA continues to grow with both its stores and online presence and also offers a variety of other services, including ASDA Mobile and Credit Cards.
Now, Asda Direct is as successful as it’s supermarket counterpart, with more people opting to shop online thanks to its ability to provide the home delivery of groceries.
We provide a call routing service for support and sales phone numbers. We have no connection with ASDA and other phone numbers can be found in the public domain or from the ASDA official website.